Is Woolworths a victim of SM?

Wikimedia Commons/Jeff Attaway

A Woolworths Food store in Johannesburg, South Africa

Woolworths has been struggling with activists lately, who are hitting them from every end: they are in trouble over their organic labelling; in trouble with activists supporting Palestine and calling for a boycott because of the retailer’s relationship with Israeli suppliers; and even dealing with everyday issues, such as frogs in salads and worms in burgers.

But is it – and other major companies – just a victim of the digital era? I considered the question in a piece for Now! which is unfortunately no longer available online. It was one of my favourites! 😦

{Image credit: Jeff Attaway (Flickr) [CC BY 2.0], via Wikimedia Commons}

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